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iPhone Number One
A decade at Apple
Please check back. I’m working on what to share about spending a decade at Apple during unreal scale and expansion. I executed critical international supply chain and technology projects, reporting directly to Steve Jobs' and then Tim Cook’s Executive Team and VPs through progressive leadership roles. My titles: Logistics Infomatics Lead, Strategic Operations Manager, Strategic Customer Issues Manager, Business Intelligence Manager, Project Manager, Project Analyst, Program Manager, New Product Introduction Manager, Project Management Office (PMO) Business Lead, Americas Fulfillment Operations, Business Process Reengineering.
I started by doing track and trace: looking up PDFs to see if transportation companies had completed a delivery. Here’s one way to look at these years.
2005
Products
Mac Mini (January)
iPod Shuffle (January)
iPod Photo color display update (February)
Power Mac G5 updates (April)
iPod Nano (September) - replaced iPod Mini
iPod with video playback (5th generation) (October)
iMac G5 with iSight (October)
2006
Products
MacBook Pro - replaced PowerBook (January)
Mac Mini with Intel processor (February)
iPod Hi-Fi speaker system (February)
MacBook (May)
Mac Pro - replaced Power Mac (August)
iPod Nano 2nd generation (September)
iPod Shuffle 2nd generation (September)
Apple TV preview (originally called iTV) (September)
Expansion
Expanded online store presence in existing European markets
2007
Products
Apple TV official release (January)
iPhone original model (January announcement, June release)
iPod Touch 1st generation (September)
iPod Nano 3rd generation (September)
iPod Classic - replaced standard iPod (September)
Expansion
Ireland (Cork expansion of existing operations)
2008
Products
MacBook Air (January)
Time Capsule (January)
iPhone 3G (July)
App Store launch (July)
iPod Touch 2nd generation (September)
iPod Nano 4th generation (September)
Aluminum unibody MacBook and MacBook Pro (October)
Expansion
China (first retail store in Beijing)
Switzerland (first retail store in Zurich)
2009
Products
iLife '09 and iWork '09 (January)
iPhone 3GS (June)
iPod Touch 3rd generation (September)
iPod Nano 5th generation with video camera (September)
iPod Shuffle 3rd generation (September)
Magic Mouse (October)
Expansion
Australia (expanded retail presence with Sydney store)
Italy (expanded retail presence)
2010
Products
iPad original model (April)
iPhone 4 (June)
Apple TV 2nd generation (September)
iPod Touch 4th generation (September)
iPod Nano 6th generation (September)
iPod Shuffle 4th generation (September)
MacBook Air redesign (October)
iLife '11 (October)
Expansion
China (Shanghai store opening, significant expansion)
Spain (first online store)
Hong Kong (online store)
2011
Products
Mac App Store (January)
iPad 2 (March)
Final Cut Pro X (June)
Mac OS X 10.7 Lion (July)
iPhone 4S with Siri (October)
iCloud (October)
Expansion
Hong Kong (first retail store)
Spain (first retail store in Madrid)
China (continued rapid expansion)
Brazil (online store launched)
Turkey (online store launched)
Czech Republic (online store)
Hungary (online store)
Poland (online store)
2012
Products
iBooks Author (January)
iPad 3rd generation with Retina display (March)
Apple TV 3rd generation (March)
MacBook Pro with Retina display (June)
iPhone 5 (September)
iPod Touch 5th generation (September)
iPod Nano 7th generation (September)
iPad 4th generation (October)
iPad Mini (October)
iMac thin design redesign (November)
Expansion
Sweden (first retail store in Stockholm)
Netherlands (first retail store in Amsterdam)
Finland (online store)
Malaysia (online store)
Philippines (online store)
Vietnam (online store)
2013
Products
iOS 7 redesign (September)
iPhone 5C (September)
iPhone 5S with Touch ID (September)
iPad Air (October)
iPad Mini 2 with Retina display (October)
Mac Pro cylindrical redesign (December)
OS X Mavericks (October)
Expansion
Turkey (first retail store in Istanbul)
Russia (online store launched)
Israel (acquired Israeli company R&D center)
India (expanded business operations)
Indonesia (online store)
Thailand (online store)
2014
Products
iPhone 6 and iPhone 6 Plus (September)
iPad Air 2 (October)
iPad Mini 3 (October)
iMac with Retina 5K display (October)
OS X Yosemite (October)
Apple Pay (October)
Apple Watch announced (September)
Expansion
Brazil (first retail store in Rio de Janeiro)
South Korea (expanded operations)
Taiwan (expanded operations)
2015
Products
MacBook 12-inch Retina (March)
Apple Watch release (April)
iOS 9 (September)
iPhone 6S and iPhone 6S Plus (September)
iPad Mini 4 (September)
iPad Pro 12.9-inch (November)
Apple Pencil (November)
Apple TV 4th generation (October)
OS X El Capitan (September)
Expansion
United Arab Emirates (first retail stores in Abu Dhabi and Dubai)
Belgium (first retail store in Brussels)
Macau (first retail store)
Saudi Arabia (expanded operations)
Singapore (expanded operations)