Image: Elmgreen & Dragset
Prada Marfa
Ballroom Marfa
I worked alongside Managing Prada Marfa presented unique organizational challenges within an extreme desert environmen
Prada Marfa is a site-specific, permanent land art project by artists Elmgreen & Dragset, commissioned by Art Production Fund and Ballroom Marfa in 2005. Modeled after a Prada boutique and located in the Chihuahuan Desert grasslands of Far West Texas, this installation creates a deliberate tension between consumer culture and rugged landscape. For one year, I traveled regularly to Valentine, Texas, working alongside my friend, colleague, and the installation's caretaker, Boyd Elder, to manage this distinctive public sculpture. Among my most treasured memories is the rare perspective of standing inside the store, looking outward at the vast high desert—a vantage point few have experienced.
